USA

Nashville

May 27, 2026

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4 min read

Hospitality Icons: Virgin Hotels Nashville

Richard Branson opened a hotel on Music Row. Here's what Nashville's guests say about it.

Hospitality Icons

May 13, 2026

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4 min read

Hospitality Icons: Sonder

What happens when a hotel bets everything on tech and removes the human element

Casos de estudio

Apr 23, 2026

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4 min read

Hospitality Icons: Hotel Saint George

The most remote hotel on this list has a 9.0 out of 10. Here's why Marfa makes sense.

Destinos de playa

We ranked the beaches where operators win

Apr 16, 2026

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4 min read

We ranked the beaches where operators win

The most famous beach destinations in the US are not necessarily the best for independent hotel operators. Here's the framework that explains the difference

Hospitality Icons

Apr 9, 2026

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3 min read

Hospitality Icons: Drift Santa Barbara

No front desk. No lobby. No key card. 45 rooms and a near-perfect location score.

Chicago

Mar 19, 2026

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3 min read

Hospitality Icons: The Hoxton, Chicago

A European brand walks into Chicago's West Loop. What the reviews say three years later.

Casos de estudio

$320 a night. This is how that happens in Boston

Mar 12, 2026

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3 min read

$320 a night. This is how that happens in Boston

$289 average daily rate. The highest in the country. Boston's independent hotels are setting the standard for how premium pricing and reputation management work together.

Hospitality Icons

Mar 5, 2026

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3 min read

Hospitality Icons: Graduate Hotels

Hilton paid $210 million for this boutique brand. Here's what their guests say it's worth.

Casos de estudio

Too many hotels. The market is choosing favorites: Nashville

Feb 12, 2026

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3 min read

Too many hotels. The market is choosing favorites: Nashville

50% more rooms in a decade. A national demand slowdown. The market is in full self-correction mode — and the data shows exactly who's surviving it.

Hospitality Icons

Feb 5, 2026

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4 min read

Hospitality Icons: Hotel Peter & Paul

A church that closed in 2001. A hotel that opened in 2018. One of the most distinctive review profiles in New Orleans.

Las Vegas

The Strip is losing. Something else is winning

Jan 22, 2026

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3 min read

The Strip is losing. Something else is winning

The Strip posted the worst hotel numbers of any major US market in 2025. Meanwhile, something completely different is happening a few miles away

Hospitality Icons

Jan 15, 2026

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4 min read

Hospitality Icons: The Line, Austin

The hotel that turned a parking garage into Austin's most talked-about rooftop bar

Chicago

Jan 8, 2026

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3 min read

The most underrated hotel market in the US: Chicago

While the national market fell and LA posted double-digit weekly declines, Chicago was quietly building something more durable. The data shows what it is

Hospitality Icons

Jan 2, 2026

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5 min read

Hospitality Icons: Hotel Emma

Nine years in a row. What Hotel Emma gets right that most hotels don't

Casos de estudio

LA sells a dream. Guests arrive and find reality

Dec 25, 2025

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3 min read

LA sells a dream. Guests arrive and find reality

Los Angeles had a brutal 2025. The markets with the sharpest RevPAR declines share a pattern that every independent operator needs to understand

Casos de estudio

Dec 15, 2025

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4 min read

Hospitality Icons: The Dewberry

The Charleston hotel that beat Lake Como for Best in the World

Casos de estudio

NYC charges the most. Not everyone is capturing it

Dec 11, 2025

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3 min read

NYC charges the most. Not everyone is capturing it

NYC posted the best hotel performance of any major US market in 2025. Inside those numbers, a very specific story about who's winning and why

USA

Hospitality Icons: Virgin Hotels Nashville

Hospitality Icons: Sonder

Hospitality Icons: Hotel Saint George

We ranked the beaches where operators win

Hospitality Icons: Drift Santa Barbara

Hospitality Icons: The Hoxton, Chicago

$320 a night. This is how that happens in Boston

Hospitality Icons: Graduate Hotels

Too many hotels. The market is choosing favorites: Nashville

Hospitality Icons: Hotel Peter & Paul

The Strip is losing. Something else is winning

Hospitality Icons: The Line, Austin

The most underrated hotel market in the US: Chicago

Hospitality Icons: Hotel Emma

LA sells a dream. Guests arrive and find reality

Hospitality Icons: The Dewberry

NYC charges the most. Not everyone is capturing it

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